Dr Caroline J Oates
BA, MSc, PhD
Management School
Visiting Reader in Responsible Management


Full contact details
Management School
Room D027
Sheffield СŷÊÓƵ Management School
Conduit Road
Sheffield
S10 1FL
- Profile
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I gained a BA in Sociology and Social Policy at the СŷÊÓƵ of Sheffield in 1993, an MSc in Marketing from Sheffield Hallam СŷÊÓƵ in 2001 and a PhD from the СŷÊÓƵ of Sheffield in 1997.
- Research interests
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I collaborate with colleagues to investigate the decision making processes consumers engage in when (non)consuming sustainable technologies.
I also work with colleagues in the Dept of Psychology at the СŷÊÓƵ of Sheffield on marketing to children.
I have links with Fordham СŷÊÓƵ, New York, where I collaborate with Professor Fran Blumberg on media consumption and young consumers.
I founded the Sustainability SIG for the Academy of Marketing network and continue to work closely with the new Directors, Dr Claudia Henninger (СŷÊÓƵ of Manchester) and Dr Pallavi Singh (Sheffield Hallam СŷÊÓƵ).
- Publications
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Books
Edited books
Journal articles
Chapters
Conference proceedings papers
- Research group
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Behavioural Research for Inclusivity, Sustainability and Technological Transformation (BRISTT)
- Grants
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Title: How do consumers begin to be green?
- Awarding body: Marketing Trust
- Date: 2016-2018
- People involved: Seonaidh McDonald (Co-I)
- Amount: £9,600
Title: Reduce, reuse recycle: tackling the waste hierarchy through young children’s television.
- Awarding body: Nuffield Foundation
- Date: 2010-2011
- People involved: Seonaidh McDonald, RGU (P.I.) & Mark Blades, Psychology Dept.
- Amount: £7400
Title: Identifying & analysing the frequency & nature of food content in UK children’s television programmes.
- Awarding body: Academy of Marketing
- Date: 2008-2009
- Amount: £2,500
Title: Decision making for sustainable technologies.
- Awarding body: ESRC Sustainable Technologies Programme
- Date: 2003-2005
- People involved: Will Young (P.I.) School of the Environment, СŷÊÓƵ of Leeds & Seonaidh McDonald, Robert Gordon СŷÊÓƵ, Aberdeen.
- Amount: £91,000
- Teaching activities
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Previously I taught modules on Integrated Marketing Communications. These involved looking at the different channels used by organizations to communicate their brand and how these channels are integrated, planned and evaluated. I used academic journal articles and case studies, together with guest speakers, to explore this topic. Students taking these modules contributed to discussions centred on real life examples and knowledge was tested at the end of the semester with an examination and coursework.
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The modules closely reflected my research interests – I introduced ethics by relating lectures to my research on marketing to children and sustainable marketing.
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