@inproceedings{inproceedings, title = {{Can Brotherhood Be Sold Like Soap...Online? An Online Social Marketing and Advocacy Pilot Study Synopsis}}, publisher = {{Springer Berlin Heidelberg}}, url = {{https://doi.org/10.1007/978-3-540-77006-0_19 }}, year = {{2007}}, month = {{1}}, author = {{Cugelman B and Thelwall M and Dawes P}}, doi = {{10.1007/978-3-540-77006-0_19}}, isbn = {{9783540770053}}, pages = {{144-147}}, note = {{Accessed on 2025/04/11}}}