@article{article, title = {{Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations}}, publisher = {{Elsevier BV}}, url = {{http://dx.doi.org/10.1016/j.indmarman.2023.12.006 }}, year = {{2024}}, month = {{2}}, author = {{Brown DM and Apostolidis C and Dey BL and Singh P and Thrassou A and Kretsos L and Babu MM}}, doi = {{10.1016/j.indmarman.2023.12.006}}, volume = {{117}}, journal = {{Industrial Marketing Management}}, pages = {{14-27}}, note = {{Accessed on 2025/05/07}}}