@inproceedings{inproceedings, title = {{Cultual Aspects of Multi-Channel Customer Management: A UK Case Study.}}, publisher = {{Association for Information Systems}}, url = {{http://aisel.aisnet.org/amcis2009/ }}, year = {{2009}}, month = {{12}}, author = {{Ali M and Brooks LD}}, journal = {{AMCIS}}, pages = {{564-564}}, note = {{Accessed on 2025/04/10}}}