@article{article, title  = {{Market orientation, marketing capability, and new product performance: The moderating role of absorptive capacity}},

 publisher = {{Elsevier BV}},

 url = {{http://dx.doi.org/10.1016/j.jbusres.2016.04.080 }},

 year = {{2016}},

 month = {{11}},

 author = {{Najafi-Tavani S and Sharifi H and Najafi-Tavani Z}},

 doi = {{10.1016/j.jbusres.2016.04.080}},

 volume = {{69}},

 journal = {{Journal of Business Research}},

 issue = {{11}},

 pages = {{5059-5064}},

 note = {{Accessed on 2025/04/06}}}