@article{article, title = {{Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts}}, publisher = {{Elsevier BV}}, url = {{http://dx.doi.org/10.1016/j.jbusres.2024.114520 }}, year = {{2024}}, month = {{3}}, author = {{Gerrath MHEE and Olya H and Shah Z and Li H}}, doi = {{10.1016/j.jbusres.2024.114520}}, volume = {{175}}, journal = {{Journal of Business Research}}, pages = {{114520-114520}}, note = {{Accessed on 2025/04/10}}}