TY - JOUR T1 - 鈥淜now your customer鈥�: marketing, governmentality and the 鈥渘ew consumer鈥� of financial services JO - Management Decision UR - http://dx.doi.org/10.1108/00251740210426312 PY - 2002/05/01 AU - Hodgson D ED - DO - DOI: 10.1108/00251740210426312 PB - Emerald VL - 40 IS - 4 SP - 318 EP - 328 Y2 - 2025/04/12 ER -