@article{article, title = {{Quantifying the Effects of Trust in Supply Chains During Promotional Periods}}, publisher = {{Department of Automatic Control and Systems Engineering}}, url = {{}}, year = {{2010}}, month = {{8}}, author = {{Riddalls CE and Iscati-Johanson B and Axtell C and Bennett S and Clegg C}}, note = {{Accessed on 2025/04/10}}}